Executive Summary
The screen quota has long been a hot debate in Korea’s multilateral and bilateral negotiations. Although the screen quota was given considerable exemptions in the Korea-Chile FTA, recent ratification of the FTA with the US paints a drastically different picture. The mandatory days were cut to half from its previous number as opposition from the movie industry continues. In
1. What competitive forces have challenged the movie industry? What problems have these forces created? what changes have these problems caused the movie and televisions studios to make?
어떤 경쟁적 영향(힘, 요소)이 영화 산업에 도전해 왔는가? 이러한 요소들이 어떤 문제들을 만들었는가? 이러한 문제들이 영화와 티비 제작사로 하여금 어떻게
of scale
Acquiring the bargaining power
With cable TV company, IPTV
Short-term strategies
CO-production strategy
Industrial economic benefits
Cost variance
Economies of scale
ex)
CJ Entertainment
Total movie solution
Investment – Production – Distribution – Screening
2. Targeting to global movie market
3. Good downloader campaign
Maintain the current screen quota system, but the film
industry needs government support for sustainable
development
Hollywood's big capital
can destroy the entire
domestic film industry
Hollywood's big capital
Profile & History
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production of Korean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distrib
movies, TV)
Entertainment marketing simply consists of the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending
industries
In our research we tried to find out what do the students majoring in the hospitality management of Kyung Hee University think about having a career in the hospitality industry.
HYPOTHESIS
As a Kyung Hee University student majoring in Hospitality Industry, do many of the students see themselves having a possible career in the hospitality industry?
Revenues have been incr
1997년 영국 신노동당이 집권하면서 정부조직을 개편
문화미디어스포츠부 (Department of Culture, Media and Sports) DCMS
창조산업태스크포스 (Creative Industries Task Force) CITF
를 설립하고 창조산업을 (DCMS) 의 중요 사업으로 지정
국가 이미지 메이킹 전략으로
“쿨 브리타이아” Cool Britannia 슬로건 제시
영국
1. 한국 영화 시장의 활성화
(1) 한국 영화 붐: 한국형 블록버스터인 쉬리 이후 지속적으로 100만명 이상의 관객을 동원하는 히트작(2001년도 가문의 영광, 집으로, 공공의 적, 광복절 특사)을 내놓고 있음
(2) 전문 투자사/배급사의 등장과 대형화: CJ엔터테인먼트, 시네마 서비스, 싸이더스 등
2.
FOODSERVICE
Ecolab gives you the confidence that every aspect of your operation is protected, from front door to back dock. We are the partner you can trust to assist with food safety, guest satisfaction, employee safety, operational efficiency, as well as providing 24/7/365 support.
SERVING: FULL SERVICE RESTAURANTS, CAFETERIAS, MOVIE THEATERS, QUICKSERVICE RESTAURANTS, CONVENIENCE STORES
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